J.C. GatArt Director
The mantra for a successful art or artist website has been and continues to be “Keep it fast, simple, easy and organized.” Navigation and content must be straightforward in order to attract visitors in the first place and keep them on the site once they get there. First-time visitors to any artist website should know as quickly as possible where they are, who the artist is, what their art looks like, what it’s about, why it’s worth seeing (and hopefully worth buying), and how to move around in order to get wherever they want to go.
“Every artist was first an amateur.”
― Ralph Waldo Emerson